Why Apple Watch

It's the ultimate device for a healthy life.

Apple Watch can do what your other devices can't because it's on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, and a connection to the people and things you care about most. And it's always just a glance away.

Track work outs, stay healthy and meet your fitness goals with your Apple Watch. It's the fitness partner that fits on your wrist.

Wear your watch to bed, and Apple Watch can track your sleep. It's always looking out for you.

It keeps you connected to the people and things you care about mostwith texts, calls, music and more..

All the right connections.

With Apple Watch and cellular connectivity, you've got everything you need, wherever the great outdoors beckons you. You won't miss a call, text, or notification, even if you don't have your iPhone.9 From music to podcasts to audiobooks, Apple Watch streams miles of motivation. And with maps on your wrist, you'll always know which way you're headed. Add in Siri for any question you might have along the way, and you're in perfect shape for all your outdoor activities.

Safety first. And second.

With Emergency SOS and fall detection, safety is always close at hand. Just press and hold the side button, and Emergency SOS will summon immediate help — all over the world.5 Even if you haven't signed up for a cellular plan. And if you ever take a hard fall and are immobilized, fall detection will connect you with emergency services.4

Get set up.

Activate your cellular plan from the Apple Watch app on your iPhone. It's supported by all the major carriers, and you can cancel at any time.

Apple Watch Family Setup feature.It can help
keep the family closer.

Control music on your iPhone, ping your iPhone to locate it, or unlock your Mac all with your Apple Watch. It's well-acquainted with all your Apple devices.

With many customization options, It's easy to make it yours.

Apple Watch Studio

Any case. Any band.
Any style you want.

Which Apple Watch
is right for you?

45mm or 41mm

Swimproof1

Most crack-resistant
front crystal

Certified IP6X dust resistant1

Always-On Retina display
Nearly 20% larger than
Apple Watch SE

Over 50% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification3

Emergency SOS4

International
emergency calling5

Fall detection

Cellular available9

Family Setup — pair
multiple
watches
with one iPhone12

Retina display
Over 30% larger
than Series 3

High and low heart
rate notifications

Irregular heart
rhythm notification3

Emergency SOS4

International
emergency calling5

Fall detection

Cellular available9

Family Setup — pair
multiple
watches
with one iPhone12

High and low heart
rate notifications

Irregular heart
rhythm notification3

Compare all models Shop Apple Watch